Getting carried away by aggressive Search Engine Optimization
Purposefully doing SEO can create the temptation to take some actions that can compromise your objective and even get your site banned at the extreme. Good SEO means getting good content, and building a site that is useful to users, and that is built using light, valid and a high content to markup ratio. The only active SEO you should do is to avoid doing the known 'bad things'. If your site is good for the users, the few visitors you get will market the site for you and even get inbound inks for you... which is your objective anyway.
Below are references to situations where the people who has heavily capitalised on a particular characteristic or variable in the google or other major search engine formula have been thrown-off as a result of the search-engine in question changing it's forular, or even discovering and punishing the tactic in questions.
The SEO tricks and golden ideas I am referring to can range from ideas such as keyword stuffing that are now clearly not done, to seemingly smart and lucrative, but with the promise of short-cutting proper procedure is the potential risk of punitive repercussions. Here are some stories and rants from folks that have been side-stepped by google, and are justifiably or not telling it like it is:
